Boston Cupcakes

Development of a startup boutique bakery's identity. Boston Cupcakes will be launching in an already competitive and overcrowded market so it must differentiate the brands humor, warmth and cleverness. Concepts were created incorporating a Boston bull dog, a cupcake and the company name. A hint of nostalgia and humor was also added with a stylized bull dog, textures and a joyful yellow and a brown color to stimulate the appetite.